Envitech has appointed Lachezar Popov Sales Director for South America and Caribbean. Lachezar Popov brings over 40 years of high-level international trade expertise. His background covers a wide spectrum of commercial and industrial sectors. They include various industrial machinery and other equipment. Furthermore, he has experience in chemicals as well as textiles, property and more.
Between 1981 and 2000 Lachezar was President of a number of companies in Argentina. They include ILEX S.A., Bular Commerce SRL and Balkan Consulting SRL. In his capacity his responsibilities were to develop trade relations between the Bulgarian and Argentinian Governments. Subsequently it was his duty to manage a number of transactions between the countries. Furthermore, his private sector experience includes major cross-border import and export trade deals. These were between Bulgaria, Argentina, Uruguay, Paraguay, Chile and Dominican Republic.
More recent involvements include various executive roles in companies in Bulgaria. Tabakov & Co, BN Consulting Ltd and Stroitelna Mechanizatzia PLC are amongst the companies relying on his expertise. These are notably well known companies respectively in the construction, property and infrastructure engineering sectors. In his capacity and using his extensive list of high level contacts, Lachezar has been working on trade deals with Argentina, Dominican Republic and Cuba.
Peter Simeonov, CEO of Envitech International, commented on the recent appointment:
Lachezar is a highly respected executive who brings long-lasting expertise in working with the Latin world. His track record is truly impressive and he is certainly a very valuable new member of our team. South America presents an enormous development potential for us. It is a vast region which faces considerable environmental challenges for both waste and wastewater. Our solutions can certainly help solve some of them. His experience and high-level contacts in the region will be critical in order to establish a base in the region and develop our strategy. I wish him every success in this new challenging role and look forward to working with him.